Page 45 - RadioActive.FM 45th Anniversary
P. 45

`















                                                          By the second half of the decade however, all was not

                                                                         well on Ghuznee street...



                                                           Tightening the purse strings was not enough to save
                                                          the station from projected bankruptcy - with decreas-

                                                          es in advertising revenue, along with costs associated

                                                          with changing frequency compounding to signal the
                                                                         end for RadioActive.FM.



                                                         However, after 40 years in the capital, Active was given

                                                             a lifeline by some of its most dedicated listeners.
                                                         Rallied together by longtime RadioActive.FM supporter
                                                          Ross Steele, the Radio Active Charitable trust assem-

                                                          bled to purchase, and continue operating the station.



                                                          The Trust called on loyal listeners to support their local
                                                           station through a GiveALittle campaign, targeted at

                                                            $88,600 to pay off debts, upgrade equipment, and

                                                         move the station from Ghuznee Street, to its new home
                                                                          at 40 Taranaki Street.



                                                          The “ReActivate” campaign is best remembered for its

                                                         fundraising concerts, where Active returned to the Stu-
                                                           dent Union Building to the music of Jon Toogood, Fat
                                                             Freddy’s Drop, and TrinityRoots, amongst others.




                                                                     The GiveALittle campaign raised
                                                                                $91,010.21
   40   41   42   43   44   45   46   47   48   49   50